FOSSIL Annual Report
An annual report for clothing and accessory retailer FOSSIL. The housing is modeled after a wallet, to showcase a classic product, as well as to force viewer interaction with the piece, hi lighting the personal relationship customers frequently have with the brand as well as communicate the attention so small details the company values. Pieces include: a letter to the shareholders card, a financial year in review booklet, a corporate directory tri-fold, and an interactive look book featuring a 'mix-and-match' style through folds. Self-printed and bound.
Book Jackets
Redesigns of a classic, Cannery Row, and a contemporary, Up Above The World, novel. All photography is original.
Cannery Row doesn't have too much in the way of a plot, but is rather a series of intimate vignettes about the lives of people in the run-down town of Monterey, CA, a short time after the depression. The characters are all worn-out and hard workers; throughout the book things often do not go as planned, yet they always have the best of intentions. The photo of dirty hands is meant to be abstract enough to represent any of the numerous "main characters." The hand arrangement conveys a bit of contentment because none of the people are truly unhappy, but also shows the frustration they feel with their humdrum lives. The title was inspired by depression-era signage and is distressed to keep the gritty feeling. Synopsis text on the back is slanted to follow a crack in the concrete texture photo.
The concept for Up Above the World's re-design revolved around the book's them of "innocent appearances dissolving into malignant realities," as well as the fact that the plot is very fuzzy, with both the reader and characters unsure of what is going on. In the end however, the reader finds out that the main characters were heavily drugged by their newfound, seemingly respectable, friend because they were witness to his act of arson. I chose to use an ordinary book of matches as my "innocent" symbol for the front and have the back inexplicably burnt up, with no reasoning in-between. The spine hints that something is up with smoke starting to fade in, however. The burning on the back reveals a bright blue sky because although the plot was fuzzy, there were constantly beautiful descriptions of the natural world (an unnamed South American country). The synopsis text also follows a similar theme: starting off fine, but falling apart by the end.
Raymond Loewy Artist Catalog
A 26-page hardcover book celebrating the life and work of 20th-Century industrial designer Raymond Loewy. Design decisions were influenced by Loewy's famous"streamlined" design aesthetic. Self-researched, compiled, printed and bound.
Film Fest Posters
11"x17" Posters for fictional film festivals respectively showcasing one classic and one contemporary directory. All photography is original.
Global Grub
Global Grub is an internatinal cusine recipie website. I created the name, logo, information architecture, and design. I also coded the site using HTML, CSS, Javascript, and jQuery. View live. Please use Safari for the intened viewing experience, as some technologies were used which are only supported by Safari at this time. Please note that only "SPANISH" and "White Grape Sangria" are currently live.
The Philadelphia Zoo Billboards
Designed to be installed on I-95 or I-76 coming in or out of Philadelphia, these Billboards target commuters; the copy highlights the Zoo's convenient location, in close proximity to the city.
Sweat Fitness Advertisement
A double-page magazine ad for a chain of Philadelphia gyms, Sweat Fitness. The ad utilizes Philly-favorite Ben Franklin to glorify working out.
The Go! Team
Proposed redesign of www.thegoteam.co.uk. The Go! Team are an English, Brighton-based sextet who take a DIY approach to music-making. Their music combines indie rock and garage rock with a diverse mixture of other music, including old school hip hop and distorted guitars. Their do-it-yourself aesthetic and loud, fast, eclectic music inspired this mixed and mashed, colorful, energetic design. View the entire valid, hand-coded, five-page site live. (Please use Safari for the intended viewing experience, experimental CSS3 was used.)
thefoodery.com
A proposed re-design of The Foodery's existing website. The Foodery offers over 800 American and Imported Craft Beers, as well as deli items at its two Philadelphia locations. The site's pages and navigation were re-architectured for ease of navigation and copy was re-worked for a more lighthearted tone. Art direction for the site and new logo was drawn from beer label design. All photography is original.
Campus Activities Board Posters
11"x17" posters created as a designer for Drexel University's Campus Activities Board, promoting on-campus activities to the student body.
Rise & Dine
Rise & Dine is and online educational experience for children between the ages of 8 and 11. Its aim is to entertain children while education children on the importance of breakfast and how it differes around the world. I created the name, logo, information architecture, all illustraiuons, and design. I also coded the site using HTML, CSS, Javascript, and jQuery. View live. Please use Safari for the intened viewing experience, as some experimental technologies were used which are only supported by Safari at this time. Please also note that this site is not 100% live, so it may seem broken or like it's missing features, but I'd be happy to demo it for you in person, with all my inside knowledge!
"52" Photography Project
As an exercise in photography, self discipline, memory-keeping, and as an incentive to pick up my camera more frequently, I started taking weekly self portraits in January 2010. I have always admired those that successfully participate in the popular "365" project on Flickr, taking daily self-portraits. I didn't want to kid myself however, thinking I could keep up with that on top of the hectic design student life, so I modified it into my own '52' project. Though it's only been one year, I already enjoy looking back on photos and seeing how my daily life has and routine has changed. Below are some of my favorite and most-viewed portrait photos on Flickr. For more photography, visit my Flickr.
